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Digital Advertising

Campaign Analytics Engine

AI-Powered Campaign Analytics Engine for Million-Scale Data Processing

info Note: Client name anonymized for privacy and confidentiality reasons.

businessLeading Digital Ad Agency
schedule12 weeks development
peopleTeam of 6 specialists
Campaign Analytics Engine Dashboard

The Challenge

A top-tier digital advertising agency was managing campaigns generating millions of data points daily — clicks, impressions, conversions, costs across dozens of platforms. Their team was spending 20+ hours per week manually aggregating data in spreadsheets, leaving little time for actual optimization.

They needed to:

  • Process and analyze millions of raw campaign data points in real-time
  • Identify underperforming campaigns and suggest specific optimizations
  • Unify data from Google Ads, Meta, TikTok, LinkedIn, and proprietary platforms
  • Generate client-ready reports automatically
  • Predict campaign performance trends based on historical data

Standard analytics tools couldn't handle the volume or provide the depth they needed. They required a custom solution built for their specific workflows and data sources.

Our Custom Solution

We developed a high-performance campaign analytics engine that processes millions of data points and surfaces actionable insights in seconds.

Key Features

speed

Real-Time Processing

Analyzes millions of data points with sub-second query times using optimized data pipelines.

lightbulb

AI Recommendations

Machine learning algorithms suggest specific optimizations for each campaign.

hub

Unified Data Pipeline

Seamlessly integrates data from all major ad platforms into one dashboard.

assessment

Automated Reporting

Generates beautiful, client-ready reports with zero manual work.

Stakeholders Involved

person

CEO

Championed efficiency improvements and ROI metrics

groups

Media Buyers

Primary users optimizing campaigns daily

analytics

Analytics Team

Defined data models and KPIs

account_box

Account Managers

Used automated reports for client communication

code

Tech Team

Managed API integrations and infrastructure

savings

Finance

Tracked cost efficiency and ROI improvements

Ready to Build Your Custom Tool?

Let's discuss how we can create a tailored solution for your unique workflow challenges.

Schedule a Consultation